Research professionals often find they’re spending
more time in airports and hotels than working in the office —
not to mention more time away from their families. Adding to their
frustrations is the limited access their colleagues have to research
data during the course of their projects. ActiveGroup offers an
alternative that can save clients significant travel time and money
while expanding the collaborative ability of a research team, because
everyone with a stake in the outcome can view the event live and
on-demand from their desktop or laptop—from anywhere.
In 1998, ActiveGroup began leading the way in videostreaming
for focus groups, in-depth interviews, and web usability testing.
Since then, the company has broadcast over 75,000 hours of marketing
research from its network of over 230 facilities, helping more than
850 of the Fortune 2000 companies make faster, more informed, and
more cost-effective decisions with their qualitative research.