Frost & Sullivan Case Study - TalkTalk

Discover how TalkTalk is merging customer behavioral data collected from contact center interactions with its transactional and demographic data to be able to develop a “complete 360-degree view of the customer”.  Through the use of interaction analytics, they were able to analyze these combined data sources and have more robust information available to apply towards their business goals. This resulted in dramatically improved customer experience and retention, agent training, compliance, and marketing effectiveness, among others.