INTELLIGENT AUDIO-VIDEO SEARCH

Focus Groups

The Issue

A large Internet broadcasting and video streaming company specializing in focus groups, in-depth interviews, and web usability testing – broadcasting over 75,000 hours - decided that they needed to become more competitive and expand their search analysis tools for their customers.

While this organization provided numerous tools for clients to monitor and analyze information, it was reliant on a very manual process – i.e., customer note-taking and/or transcripts. With this in mind, they decided to offer a more automated and direct approach by giving clients the ability to search audio-video results across all focus groups or interviews through the Internet.

The Solution

Using a simple web-based interface built on Nexidia Developer Edition, this organization’s customers can now easily search for words or phrases from hours of audio-video content. This solution was delivered within 90 days and because of Nexidia’s unique phonetic approach, searching is not restricted to terms and phrases found in a dictionary - critical to brand and marketing research. Nexidia’s unique phonetic search and retrieval technology enabled this customer to provide an alternative to its existing products - delivering a fast, accurate and easy-to-use audio-video content discovery solution. This new automated search technology enables users to have immediate access to valuable focus group feedback - speeding up analysis and making collaboration among colleagues easier and faster.

Click here to view a live demo of Nexidia Rich Media Search in action.

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RICH MEDIA CONSUMER SEARCH

Broadcast Company

The Issue

A nation-wide broadcast company wanted to expand their market reach and revenue by providing a differentiated end user experience that would make their content more accessible. In addition, they wanted to eliminate their editing process for creating "clips" for web distribution and make all content available - not just the footage that made it "on air". They felt that this new service would enable them to provide a more effective way to improve ROI for their online advertisers , decrease operational editing costs and further leverage their existing content by giving users the ability to search archived content and create alerts for breaking news.

Until recently, however, this audio-video content was only able to be searched based on meta-tag descriptions or other text-based captioning systems. This approach was not only limiting, but also time consuming and expensive as many title descriptions were insufficient in describing the full content of the video.

The Solution

Working with Nexidia, the broadcast company was able to deliver an online web service that allows users to personalize their search criteria - giving them the ability to interact with their content on their own time and in the manner they choose. Newscasts, stock reports, entertainment, sports, interviews and more are now not only immediately accessible across a richer content selection than previously available with clips, but also can be searched based on user interest.

Consumers can jump to the relevant points within these rich media files to access the content that most appeals to them. Moreover, due to this more focused search capability, advertisement inventory and new subscription revenue services including end user alerts on breaking news have increased - improving the organization's bottom-line and market awareness, in addition to positioning them as innovators in the eyes of their users and advertisers. The Nexidia Rich Media Search solution has given this company the ability to build a customized search application that satisfies customer demand and promotes a progressive company presence.